The Book

The Antique Booth Playbook

The operational guide for anyone running, or thinking about running, a booth in an antique mall.

35
Chapters
91k
Words
7
Parts + 4 appendices
The Antique Booth Playbook by Julian Mercer

About the book

Past luck and guesswork, into a system.


Most guides to selling antiques trade in luck, rare finds, and stories. This one is about the decisions that actually drive consistent sales: what to source, how to price it, how to arrange a booth that sells, and how to read what your numbers are telling you.

It is built from years of active weekly selling, not theory. Every chapter comes back to the same question a working seller asks: will this move, and what will it earn.

Whether you are setting up your first booth or trying to make an existing one pay for itself, the Playbook gives you a repeatable process to run instead of a hunch to follow.

What is inside

  • Sourcing from estate sales, thrifts, auctions, and garage sales
  • Comp research and pricing that holds up
  • Cleaning, prep, and presentation
  • Booth layout and merchandising that moves inventory
  • Shipping and handling for online orders
  • Niche spotlights worth learning
  • Spotting fakes and reproductions
  • Running the booth as a real business

Get your copy

Three formats.

Paperback

$19.99

ISBN 979-8-9965272-1-2

Coming July 18 Coming July 18

Paperback and hardcover editions release July 18, 2026.